Cru Day Spa Franchise FAQ
IS THIS FRANCHISE LIKE LICENSE OPPORTUNITY TO OPEN AND OPERATE A CRU DAY SPA® STORE THE RIGHT CHOICE FOR ME?
Deciding to open and operate a franchised Cru Day Spa® store requires careful consideration. We are seeking success-driven, business-minded individuals that have a passion for helping others achieve their health goals. If this describes you, and you are attracted to the idea of owning your own business backed by the support and experience of a proven system, then Cru Day Spa ® may be just what you’re looking for.
WHY OPEN A CRU DAY SPA ® STORE LICENSING FRANCHISE OPPORTUNITY?
Over the past 4 years, the owners of Cru Day Spa, Inc., who opened their first retail store in 2014, have studied the trends and competition variables of the spa industry and retail industry. Offering unparalleled, customer service, a broad spectrum of high quality, cutting-edge services and beauty products from top brands, and a to keep prices at wholesale guarantee is the mainstay for Cru Day Spa® stores’ success. We are confident that Cru Day Spa® stores maintain an edge over the competition.
WHY OPEN A CRU DAY SPA® STORE FRANCHISE INSTEAD OF OPENING A DAY SPA ON YOUR OWN?
When you become a Cru Day Spa® store franchisee, you will become part of a system that provides you with purchasing power, access to innovative product lines, graphic design and marketing assistance and ongoing operational support. Specifically, you will have the opportunity to take advantage of our national buying power with respect to top, cutting-edge industry brands, enabling you to compete with any retail outlet as well as some of the lowest priced online stores. This is absolutely paramount to the success of any retail business today.
You will also have access to several high-quality, innovative, cutting-edge, exclusive health and beauty products that are not sold through other independent retailers or through mass market online stores. These exclusive products are produced under strict cGMP guidelines and testing to ensure quality and effectiveness, which greatly assists with our stores’ customer retention rates. Our affiliate product and brand developers are steadfast in creating new products that are, and will remain, exclusive to our Cru Day Spa® stores only.
In addition, Cru Day Spa® store franchisees have access to our in-house marketing and design team. The online and print marketing campaigns we provide are designed to assist in driving new customers into your store. Also, a corporate representative will be assigned to your store at no additional charge to answer your questions and help to steer you in the right direction should the need arise. We are confident that our passion and comprehension of this industry, coupled with the aforementioned benefits, will provide you with tools that you would not have as the owner of an independent Day Spa.
DO YOU ASSIST IN THE STORE LOCATION PROCESS?
Yes. While you are primarily responsible for locating a site for your Cru Day Spa® store, we will offer you assistance in the site selection process and ultimately approve sites that conform to our general guidelines for Cru Day Spa® stores. Your Cru Day Spa store’s site may not interfere with the territorial rights of any existing Cru Day Spa® stores or that are in development. We help analyze critical data, coupled with key factors such as location size, visibility, traffic counts, anchor tenancy, co-tenancy, rental rates, lease terms and competition variables, will allow you to make an educated decision regarding your site selection.
WHAT IS THE AVERAGE SIZE OF A CRU DAY SPA® RETAIL STORE?
The average store size is approximately 2,800 square feet. However, we can accommodate just about any size location.
WHAT IS THE INITIAL INVESTMENT FOR A CRU DAY SPA® RETAIL STORE AND WHAT DO I NEED FINANCIALLY TO QUALIFY?
Example: The estimated initial investment for a 2,800 square foot CRU DAY SPA® store within the area of Houston, Texas ranges from approximately $150,000 – $300,000. This range includes a one-time initial fee, three months’ rent, lease, utility and security deposits, design and architectural fees, leasehold improvements, furniture and fixtures, signage, a computer system, professional fees, equipment, business licenses and permits, initial inventory (ranging from $30,000 - $60,000 worth), the costs of attending orientation training, insurance, miscellaneous operating costs and other initial start-up expenses. The initial investment for a new Cru Day Spa® store will vary based on factors such as the location of your Cru Day Spa® store, specific cost structure and current relevant market conditions, how well you follow our methods and procedures, your management skills, your business experience and capabilities, local economic conditions, the local market for our products and services, the prevailing wage rates, competition, and sales levels and the rate of sales growth that you are able to achieve during your initial phase of business operations and thereafter. That said, to be considered for a Cru Day Spa® store franchise, you must have immediate access to the funds needed to cover, at a minimum, the estimated initial investment.
DO WE HELP YOU WITH FINANCING?
We do not directly provide financing, but we would be happy to introduce you to lenders who specialize in small business finance.
ARE THERE ANY MONTHLY ROYALTY PAYMENTS?
Yes, your first 90 days are royalty free in order to get a loud launch in place then 5% is collected from NET sales. While the vast majority of franchise models charge both an ongoing royalty and marketing fund contribution, both of which are often based on a percentage of the franchised business’ total gross sales, we only collect a royalty from NET sales.
DO I RECEIVE A PROTECTED TERRITORY?
Yes. A Cru Day Spa® store franchisee receives a protected territory equal to the lesser of: (i) a 10-mile radius from the store’s location or (ii) an area surrounding the store’s location that encompasses an estimated population of 400,000 residents. If the Cru Day Spa® store is located within a commercial facility, such as a corporate building or skyscraper, then the protected territory equals the commercial facility in which the Cru Day Spa® store is located and a one-mile radius from the commercial facility’s location.
DO YOU ASSIST WITH THE BUILD-OUT AND SET UP OF MY CRU DAY SPA STORE?
Yes. Our experts will guide you through the entire process of building out and setting up your Cru store. Once your location has been selected and approved, we will set up a timeline of events that will end with the actual grand opening of your Cru store. Rest assured, your hand will be held through this entire process.
IF I ALREADY OWN A DAY SPA, WOULD IT BE POSSIBLE TO CONVERT IT TO A CRU DAY SPA® STORE
YES! Please complete and submit the online application and be sure to note on the application the name of your existing Day Spa, along with the city and state the store is located in. A representative will be in contact with you to discuss the details of this opportunity.
DO YOU OFFER AN INITIAL TRAINING PROGRAM?
Yes. We offer an extensive, 1-week orientation training program for 2 attendees. This program will cover everything you need to know in order to properly operate a Cru Day Spa® store.
DO YOU OFFER ONGOING TRAINING AND SUPPORT?
Yes. In addition to the 1-week orientation training program, we may offer continuing education programs on matters related to the operation or promotion of your Cru Day Spa® store and will make our personnel available to you for ongoing consultation. In fact, prior to your Cru Day Spa® store opening, you will be assigned a team leader who will be your primary contact and will be responsible for assisting you in the ongoing operations of your Cru Day Spa® store.
DO YOU OFFER MARKETING ASSISTANCE?
Yes. Our extremely talented, in-house graphic design and marketing team has decades of experience and is here to assist our Cru Day Spa® store franchisees with their design and marketing needs. We have a vast library of pre-designed templates for social media, flyers, postcards, print ads, direct mail, email campaigns, posters, vehicle wraps, billboards, banners, yard signs, and more. In addition, our graphic design department can create custom designed pieces to fit a franchisee’s specific marketing needs. In addition, our user-friendly website, CruDaySpa.com, along with national marketing, is designed to drive customers to the Cru® store network. All assistance we provide in designing and developing advertising is free of charge!
WHAT ARE SOME OF THE CHARACTERISTICS OF A SUCCESSFUL CRU DAY SPA® STORE FRANCHISEE?
The three primary characteristics are (1) having a passion for health and wellness, (2) possessing a relentless work ethic, and (3) having a desire to help others reach their health goals.
HOW CAN BECOMING A CRU DAY SPA® STORE FRANCHISEE CAN BENEFIT YOU?
With the population becoming increasingly more attentive to their health and well-being, the interest in proper nutrition, exercise, and body mechanics and maintenance is booming and YOU can be a part of it! Rapidly approaching 3 locations, Cru Day Spa® stores offer consumers unparalleled, individualized customer service, a broad spectrum of high quality, cutting-edge dietary and services & beauty products from top brands, and a low price guarantee. We call this the “The Cru Experience”. We offer you the opportunity to pursue personal freedom and financial independence by owning your own Day Spa, and weight loss retail business, while also reaping the benefits of being part of a proven business model.
WHAT IS THE NEXT STEP IN OBTAINING ADDITIONAL INFORMATION REGARDING THE CRU DAY SPA® STORE FRANCHISE OPPORTUNITY?
Simply complete our online application which will allow us to get to know you a little better. This is the first step of our qualifying process. Once we have received your completed application, it will be reviewed and assuming you have either the capital or ability to acquire financing to open a Cru Day Spa® store, a representative will be in contact with you via telephone to answer any initial questions you may have that were not addressed on the FAQ page.
Rest assured that our objective is to make this entire process a pressure-free experience for you. The opportunity to own a franchised Cru Day Spa® store should be exciting and we are here to work with you throughout the entire process. We want you to take as much time as necessary to do your due diligence, so you are able to confidently make your decision.
ARE YOU READY TO LEARN MORE ABOUT THE EXCITING FRANCHISE OPPORTUNITIES WITH US?
If you think you have what it takes to become your own boss in this fast-growing Day Spa retail industry and you have a sincere passion for helping others achieve their health goals, then this may be the opportunity you’ve been waiting for. Don’t let it pass you by!
When you become part of the Cru Day Spa® store franchise system, you are in business for yourself… but not by yourself.